The "Majority Illusion" in Social Networks https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0147617
Your Network’s Structure Matters More than Its Size https://hbr.org/2016/02/your-networks-structure-matters-more-than-its-size
The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing https://blog.hubspot.com/marketing/majority-illusion-influencer-marketing