>>904 You got it right. False self-esteem is a theme of that commercial. Also, selling more products is a motive. This company that makes lotions and soaps is running a campaign to reinvent people's perception of beauty. They are saying that real beauty is in real people, as opposed to the people we see in ads and in the media. Though they don't come out and say so, they are really trying to sway female cosumers from buying flashier, trendy products, towards instead buying Dove products, which have simple packaging.
It's an interesting marketing plan. Even if profits are the only motiviation (I think they really care too, though) the campaign will probably do good for some people. It is controversial though, and different people will have different views on the matter.
As for me, I think everyone can be beautiful, and deserves to feel beautiful. But, sometimes these arguments go too far. As you may know, the majority of Americans are now overweight. Thin people, who are the minority today, are being hurt by some of this hype. Many people are equating being overweight with being "real." Because, even though the Dove campaign isn't just about weight, that is what most Americans are most self-concious about. As you can probably tell from my videos, I am not overweight, and it hurts my feelings when so many people on TV are saying that I'm not a real person. Some overweight people are taking it so far as to accuse thin people they don't even know of having eating disorders.
This new way of thinking is making it easier for people with too much weight to feel good about themselves. You can say that is a good thing, or you can say it is a bad thing because they would be better off exercising and eating healthier if they want to feel attractive.
In other words, the campaign is fighting to empower a group of people, which is admirable. But, aren't they making things harder for a different group of people? Is it purely coincidence that the company is appealing to the majority of potential customers?
