"As in many other countries, Japanese television is arguably the most important media type. A survey completed in 2000 by NHK, Japan's public broadcasting network, showed that 95 percent of Japanese people watch television every day. 86 percent said they consider television an indispensable medium, and 68 percent said the same of newspapers. There are other forms of media that can be used to promote products and services, such as the Internet. However, a television executive at Nippon Television (NTV) believes that although the Internet is popular among drama fans, 'We don't regard broadband as mainstream media. It will never happen. Broadband is a complementary medium.'"
