Where is BTS then? It might be geographically Korean, but its fanbase really lives in the enormous undersea threads of the world wide web. BTS’ mysterious popularity in America, despite having little presence on the national stage, is because its fanbase has little to do with national boundaries. Its songs aren’t meant to dominate radio waves ? they’re to win the adulation of BTS’ fans, to live on in Tweets and blogs, to become popular from the margins. These songs sneak up on the mainstream when it isn’t looking and take us all by surprise.
